Global communication of Chinese culture in the digital era: internal motivation and external challenges

Abstract The development of digital technology encourages culture to spread more inclusively and diversely around the world. On this basis, article aims reveal changing trend dynamic mechanism behind Chinese cultural communication by studying status quo overseas in media, education, arts influence different regions. research shows that existence hegemony unilateralism Western countries incomplete China's system have restricted global culture. Despite this, globalization multi-polarization provide new external opportunities for communication. Also, comprehensive strength laid material foundation broadened channels In future, revolutions terms concepts, subjects, matrices should be conducted help widely recognized accepted worldwide.